SMM (Social Media Marketing)
The use of social media websites to market a company’s products and services and generate organic traffic to their sites. SMM experts use social media ad campaigns and various other strategies to develop messages and ‘sticky’ content and have people engage with it.
These social media platforms enable brands to connect with their audience to:
- build a brand
- increase sales
- drive traffic to a website
- build a community of followers to share and engage with content.
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